Food Network

Over the years, Food Network fans noted that the network is not about food anymore. With this concept, I wanted to bring back the focus on the food itself and celebrate the vibrant colors of everyday ingredients. Items strongly connected to a particular color are sliced up and presented in a minimalistic high, contrast design. The bold design, vibrant colors, and playful copy combined with the lively stop motion animation make this concept suitable for Food Networks' target audience – young families.