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National Geographic


Lotte Reiniger's animations inspired this concept. The layered environment and the monochromatic color palettes make the rebrand feel light and playful. Every animal has its own setting based on its natural habitat. This design system is very flexible and allows for many variations for other branded content. The Logo Animation uses Nat Geo's iconic yellow square as a frame for the jungle stage. It is a window into nature, just like the channel.

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Logo animation

Lower thirds

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